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When something works, document it — don’t reinvent the wheel.

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Campaign 1 – Harvard Productivity Hook (TikTok & Shorts)

• Goal: Drive downloads for Timebox PDF Template
• Strategy: Short videos highlighting Harvard’s #1 productivity method and showing extreme routines of high-achievers
• Metrics: Views, CTR to Gumroad, downloads
• Lessons Learned: Timebox PDFs perform 3–5x better than plain Notion templates; hooks with authority figures/studies work best

Campaign 2 – Jack Dorsey Morning Routine

• Goal: Build brand awareness and newsletter subscribers
• Strategy: Show Jack Dorsey’s extreme routine → link to Timebox Templates for viewers to replicate
• Metrics: Views, shares, newsletter signups
• Lessons Learned: Routine-based storytelling drives engagement and leads

Campaign 3 – Email Funnel Optimization

• Goal: Convert free template users to paid customers
• Strategy: Multi-step email sequence emphasizing benefits of timeboxing, case studies, and upsells to premium bundles
• Metrics: Open rates, click-through rates, conversion rates
• Lessons Learned: Highlighting measurable productivity gains increases conversion by 15–20%

Playbook Principles

1. Hook First – Capture attention in the first 3 seconds
2. Authority & Credibility – Reference studies, routines, or expert insights
3. 3-Step How-To – Keep advice actionable and easy to follow