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Understanding your audience keeps marketing focused and authentic.
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Persona 1 – Solo Entrepreneur
- Name: Alex
- Age: 28–35
- Occupation: Freelance designer / consultant
- Goals: Maximize productivity, focus on high-impact work, manage multiple clients
- Pain Points: Overwhelmed by tasks, misses deadlines, lacks structured system
- Motivations: Efficiency, professional growth, clear workflow
- Preferred Products: Timebox PDF Templates, Notion dashboards for task management
Persona 2 – Creative Professional
- Name: Jamie
- Age: 22–30
- Occupation: Content creator, writer, or artist
- Goals: Plan projects, track ideas, maintain consistency
- Pain Points: Procrastination, scattered notes, unclear priorities
- Motivations: Creative output, visibility, personal growth
- Preferred Products: Timebox planner, visual Notion templates, goal tracking dashboards
Persona 3 – Team Leader / Small Business Owner